SEOUL BY RUBY / SKINCARE + WELLNESS

PDRN skincare. Your daily ritual.

PDRN-focused skincare essentials. Discover your daily steps, explore the ingredients, and make the ritual your own.

Fragrance-free · PDRN in every formula · Everyday rituals

Preparing for launch · Orders are not open yet

THE PDRN EDIT / 100 g + 30 mL

Seoul by Ruby PDRN Barrier Moisturiser, 100 g
Seoul by Ruby PDRN Peptide Serum, 30 mL

Pre-release render · final packaging may differ

The PDRN skincare collection.

PDRN Facial Cleanser

PDRN Facial Cleanser

150 mL

Preparing for launch

$39.00

PDRN Milky Toner

PDRN Milky Toner

150 mL

Preparing for launch

$44.00

PDRN Glow Boosting Ampoule

PDRN Glow Boosting Ampoule

30 mL

Preparing for launch

$49.00

PDRN Barrier Moisturiser

PDRN Barrier Moisturiser

100 g

Preparing for launch

$47.00

PDRN Peptide Serum

PDRN Peptide Serum

30 mL

Preparing for launch

$48.00

PDRN Collagen Toner Pads

PDRN Collagen Toner Pads

70 Pads / 150 mL

Preparing for launch

$44.00

PDRN Peel-Off Face Mask

PDRN Peel-Off Face Mask

100 g

Preparing for launch

$44.00

Every skincare essential. One complete collection.

The Complete Seoul Collection

Our flagship skincare gift: every product, one complete collection. Each product will also be sold separately.

Preparing for launch. Not available to order.

Explore the Complete Seoul Collection
Seoul by Ruby warm ivory gift box with blush detailing, concept image.
Gift box concept · final design may differ
Seoul by Ruby PDRN Peptide Serum, 30 mL

THE PDRN COLLECTION / SEOUL BY RUBY

One ingredient thread. A ritual of your own.

PDRN is the thread through our skincare range. Every product lists Sodium DNA, alongside ingredients chosen for each format.

PDRN-focused skincareNamed peptide ingredientsFormats for your daily steps
Discover the PDRN edit ↗ Explore the peptide story ↗
About our ingredient story

Ingredient roles describe what each ingredient does in a cosmetic formula. They aren't clinical results for the finished product.

FIND YOUR ROUTINE

Your skincare, step by step.

Cleanse, tone, choose your treatment, moisturise. Read each product’s directions and choose the steps that suit you. You do not need the whole collection.

SEOUL BY RUBY / WELLNESS

A new wellness chapter.

Strawberry Creatine. Mixed Berry Pre-Workout. Discover the individually wrapped retail gummies as we prepare for launch.

Pre-release render · final packaging may differ

Before you begin.

When can I order?

Orders aren't open yet. Join the launch list to hear first, or contact us with any questions.

Where do I start?

Explore the skincare routine guide for everyday steps, and read the complete directions and cautions on each product page. Targeted products have their own usage instructions.

Is the Peel-Off Face Mask an overnight product?

No. Do not leave it on overnight. Full directions, including timing and removal, will be confirmed at launch.

Where can I find shipping and return information?
Seoul by Ruby PDRN Peptide Serum, 30 mL
Seoul by Ruby PDRN Barrier Moisturiser, 100 g

THE PDRN EDIT

SEOUL BY RUBY / THE NEXT CHAPTER

Be part of the beginning.

Skincare rituals. A new wellness chapter. Choose the collection you want to hear about, and receive product stories and launch news from Seoul by Ruby.